Emphasis/contrast (focal point) is an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. Proximity/groupings and visual hierarchy is simply the process of ensuring related design elements are placed together. Balance an even distribution of weight enabling someone or something to remain upright and steady. Alignment arrangement in a straight line, or in correct or appropriate relative positions. Harmony/proportion is said to be harmonious when a correct or desirable relationship exists between the elements with respect to size, color, quantity, degree, or setting. White space is often referred to as negativespace. Repetition the action of repeating something that has already been said or written. Color and the color wheel is an abstract illustrative organization of color hues around a circle, which shows the relationships between primary colors, secondary colors, tertiary colors etc. Rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. |